Meet the founder: Justin Su'a

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Justin Su'a is a Leadership Performance Advisor and founder of the Performance Advisory Group, supporting coaches, athletes, and executives in professional sports to excel both individually and as leaders of their teams. Through one-on-one work and leadership development workshops, he equips leaders with the tools they need to accelerate their pursuit of excellence. 

Justin also hosts two podcasts, Diggin' Deep and Increase Your Impact, where he shares insights on resilience and growth. He is the author of "Parent Pep Talks" and "Mentally Tough Teens," and his expertise has been featured in ESPN, Sports Illustrated, Forbes, and CNBC.

As the principal advisor for the Performance Advisory Group, Justin personally guides and trains all Performance Advisors, ensuring they deliver top-tier support to the coaches, athletes, and executives they serve.